The Office of the Police and Crime Commissioner (OPCC) for Humberside has renewed its partnership with Hull City to deliver a campaign tackling domestic abuse and related issues.
Campaign messaging will be displayed at the stadium throughout the 2026/27 season following a successful first year of partnership.
This year’s branding builds upon the Better Man campaign which challenges and inspires men to ask for help to change their behaviour and take accountability for their actions. By taking the first step and seeking help, they will be signposted to a range of specialist support services with the ultimate goal of creating a safer environment for partners and children.
Support services include guidance on mental health, emotional regulation, healthy relationships and drug and/or alcohol dependency.
The campaign also provides routes to support for those impacted by abusive behaviour.
Police and Crime Commissioner Jonathan Evison said:
“It takes courage to recognise issues with your own behaviour and the first step towards addressing it is considerable. By taking that step, you will be guided to support services who will help, not judge, and guide you onto a path to becoming a better version of yourself by eradicating harmful behaviour.
“Issues such as stress, anger, substance abuse and poor mental health inevitably have an impact on your relationships, but support is available before things get worse. No solution will be found in suffering alone.
“The messaging is quite simple – take the step to being a Better Man and in turn become a better partner, a better dad and create a safer world for women and children, free from abuse.
“As always, those experiencing abuse remain our priority. Know that help is available to you and that you are not alone.”
More information on the support services available via the Better Man campaign can be found by clicking HERE.
